The Psychological Effect of the Librarians Uniform Color on Occupational Engagement

Abstract

Introduction: Colors may have effects on our life and each color is a source of energy based on its chemical and psychological character. Color is one criterion of personality and health evaluation in modern psychology because any color influences a person’s mental and physical.
Purpose: The research aimed to investigate the psychological effect of librarians’ uniforms in public libraries on their occupational engagement.
Methodology: The quasi-experimental is applied with Pre-test, Post-test, control group, and experimental group. A statistical population was the library staff at "Iran Public Library Foundation, Isfahan". The sample was randomly selected and assigned to two exam groups experimental group (N=15) and the control group (N=15). Research tools consisted of Utrecht Work Engagement Questionnaire. Covariance analysis was used in the inferential analysis of the research hypothesis. The data were analyzed by SPSS version 22.
Findings: The findings have shown that changing the color of the library staffs uniform to yellow and light blue had an impact on their occupational engagement at a meaningful level with an impact of 37%.
Conclusion: This color-changing has a positive effect on their occupational engagement and they have more energy to meet the library users' information needs.