A Case Study of Luxury Hotels: The Effects of Artificial Intelligence Techniques on Visitors Happiness in Hotel Administration

Abstract

From the point of view of hotel administrators, this case study investigates how Artificial Intelligence (AI) methods have affected the administration of high-end hotels with the goal of increasing guest satisfaction. The hotel industry is one of many that has embraced AI-driven solutions to enhance client experiences as the technology spreads across different sectors. The purpose of this study is to examine the use of artificial intelligence (AI) in five-star hotels with an eye on how these developments affect the well-being of hotel guests. A Look at High-End Hotels Through the Eye of the Manager: How AI Affects Guests' Satisfaction with the Hotel's Services. This study finds successful AI-driven tactics, such as improved operational efficiency, efficient problem resolution, and personalised services, through in-depth interviews with hotel managers and analysis of customer feedback. The researchers used a quantitative methodology based on self-administered questionnaires from seventy-seven (77) managers at luxury hotels in Jaipur, Rajasthan. The study's results, which supported the study's assumptions that AI can boost luxury hotel guests' happiness, were obtained using SPSS to analyse the main data. In addition to improving hotel operations, the results show that AI greatly increases visitor enjoyment through the creation of more personalised and seamless experiences. According to the findings artificial intelligence (AI) in the hospitality sector can boost customer loyalty and simplify service processes, thereby transforming the way guests perceive happiness. Nevertheless, the study also brings attention to the difficulties of incorporating AI into high-end hotel management, such as the requirement for ongoing technology upgrades and the possibility of less human involvement. The study finishes by providing hotel managers with suggestions for improving AI applications in a way that strikes a balance between technology efficiency and the human element that is characteristic of high-end hospitality.

Keywords: Artificial Intelligence Techniques, Happiness, Luxury Hotels