Nature Of Advertisements In Newspapers Of Jammu And Kashmir (1924–1947)

Abstract

This research article explores the evolution of advertisements in newspapers of Jammu and Kashmir from 1924 to 1947. This period corresponds with the late arrival of the printing press and the emergence of local journalism, making it an innermost instant in the history of print media in the region. The study examines four major newspapers - Ranbir, Martand, Chand, and Roshni - to understand the nature of advertisements, their evolution, and their impact on society during this era. The study also investigates the impact of advertisements on language and culture in Jammu and Kashmir. It analyzes the use of local dialects, the incorporation of cultural symbols, and the influence of colonial culture on the advertisements.