An Empirical Study on Factors Driving the Adoption of Augmented and Virtual Reality Technology in Higher Education

Abstract

Immersive augmented and virtual reality technologies are sophisticated digital technologies that have a profound impact on various environments and industries. The shift from conventional to digital or mixed learning techniques and technologies is a very notable advancement in higher education. The adoption and utilization of these immersive tools poses several challenges for all pertinent businesses. The study aimed to investigate the adoption of both augmented and virtual reality technologies by learners, as well as the factors influencing their application in higher education. In order to achieve this purpose, the study utilised the theoretical framework of the technology acceptance model. An empirical study was conducted on students from higher educational institutions in bengaluru, karnataka. Data were collected by an online survey from the sample group, which consisted of 240 students. For data analysis, spss 23 was employed. The findings from the multiple regression and anova demonstrate that perceived ease of use, self-efficacy, complexity, and usefulness are important factors that can accurately predict the adoption of technology and the acceptance of immersive technologies by users. These findings provide evidence for the advancement of tam theory and the effective implementation of interactive technology in higher education. The research findings will assist leaders and administrators of higher education institutions in focusing on the establishment of infrastructure, training of teachers, and the development of innovative teaching methods to integrate immersive augmented and virtual reality technology into curriculum.