Evaluating The Impact Of Demographic Factors On Bond Investment Decision Among Indian Retail Investors

Abstract

This study explores the impact of demographic factors on bond investment decisions (BID) among retail investors in Ahmedabad, utilizing a sample of 200 respondents. The regression analysis reveals that while age and education levels do not significantly influence BID, income level plays a crucial role, with higher income correlating negatively with BID. This suggests that wealthier investors may adopt more conservative or diversified investment strategies. The visualizations, including scatter plots, box plots, histograms, and Q-Q plots, support the robustness of the regression findings by illustrating the distribution and residuals of BID. The results align with the objectives of understanding how demographic factors affect investment behavior and offer insights into the nuances of investor decision-making. Future research should explore additional demographic variables and longitudinal data to deepen understanding. The global implications of this study emphasize the need for tailored financial strategies and educational initiatives to address diverse investor needs.