The Impact of Digital Marketing on Building Consumer Confidence the Role Mediating of Information sharing and AI: An Empirical Study of the Telecommunications Sector in Jordan

Abstract

This study aims to investigate the Impact of digital marketing on consumer Confidence: with a special reference to Mediating of AI and information sharing in the telecommunication field in Jordan. This study is quantitative and analyzes data collected from telecommunications companies in Jordan. The results indicate that social media, online branding, online advertising and information sharing have a strong influence on consumer confidence towards telecommunication; On the other hand, AI-driven customer relation also has an edge significantly. By properly using these digital marketing strategies, telecommunications companies can earn the trust of their consumers as well as influence them to make a purchase. This paper contributes to the understanding of digital, online advertising and information sharing have a strong influence on consumer confidence towards telecommunication; the research is limited to the telecommunications industry in Jordan, and the findings provide valuable insights for future research in other sectors and geographic locations. The results offer practical information for marketers and policymakers on how to leverage digital marketing strategies, information sharing, and AI to build consumer confidence. The findings are relevant not only to the Jordanian telecommunications sector but also to other markets looking to enhance consumer trust through digital marketing efforts.

Originality/value: This study investigates the combined impact in combination between digital marketing, information sharing, and AI on consumer confidence within the telecommunications sector in Jordan. This model presents a comprehensive view of understanding the interplay between digital marketing variables and consumer trust.