The Impact Of Artificial Intelligence On Startup Business Models: A Comparative Analysis
Main Article Content
Abstract
Artificial Intelligence (AI) has revolutionised various sectors, profoundly transforming how businesses operate, innovate, and compete. Startups, characterised by their agility and innovation capacity, are particularly poised to leverage AI to gain a competitive edge. This paper delves into the impact of AI on startup business models through a comprehensive comparative analysis. By evaluating the adoption and integration of AI technologies, the study aims to identify key factors that influence business model innovation and performance. Quantitative data was collected through surveys and structured interviews from 100 startups across diverse industries. The findings, enriched with Exploratory Factor Analysis (EFA) results, are presented in detailed tables and graphs to provide a clear comparative analysis. Key terms explored include AI adoption, business model innovation, performance metrics, and exploratory factor analysis. The study also delves into the relationship between AI adoption, business model innovation, and performance metrics to provide a comprehensive understanding of their interplay. Additionally, recommendations for startups looking to leverage AI technologies for business model innovation are discussed based on the findings. The findings suggest that AI adoption positively impacts business model innovation, which in turn leads to improved performance metrics. The relationship between these variables is further supported by the results of the exploratory factor analysis, demonstrating a strong correlation between AI adoption, business model innovation, and performance metrics. Startups are encouraged to consider incorporating AI technologies into their business models to drive innovation and enhance overall performance. By following the recommendations outlined in this study, startups can effectively leverage AI to stay competitive in the rapidly evolving business landscape.