Study On Fraud By Fake Advertisement By Ads Engines On Their Social Media Platform

Abstract

Over time, social media have become a big platform of advertisement for new products and services. A very intelligent “Ads Engine” works in background to give ads on social media based on user’s recent history or interest. Fake e-commerce portal is not new but when the fake ads comes via Ads engine on reputed social media, it has big impact [1]. Any advertisement on big tech platform is considered authentic by users. There is surge in fraudulent activities by giving fake advertisement on social media and targeting approx. 450 million people in India [2]. The big platform companies have not developed proper mechanism to validate ads [3] and there is no accountability. Approx. 30% Indian are using social media every day, multiple fraudulent online portals came-up offering trendy products at huge discount. In few days, there will be no trace of these fake e-commerce portal.