E-Marketing of Library Resources and Services

Abstract

Over the years libraries have enjoyed positive and excellent relation with clientele. The new Internet setting and technical upgrading have made libraries to reorder and get used to these innovations for and resourceful performance of the system and services. Improving the usage of library materials and services is indispensable and this is achievable with the help of effective marketing strategies. Librarians should take this virtual age as a great opportunity rather than as a challenge.