Innovative Social Media Strategies for Social Good: Insights from Select Indian NGOs

Abstract

The rapid growth of social media has transformed the way organizations communicate and engage with their audience. Non-government organizations in particular have turned to social media to expand their reach, mobilize support, and raise awareness for their mission.   In India, where NGOs play a crucial role in addressing social and development challenges, social media offers a powerful tool to connect with diverse stakeholders and create meaningful impact. This study presents a case study analysis of two leading NGOs in India- CRY (Child Rights and You) and Smile Foundation. Through a detailed exploration of their Facebook and Instagram pages, the study identifies strategies employed by these NGOs to effectively leverage social media platforms.  By providing practical insights, the findings of the study will be beneficial to other non-government organizations looking to enhance their social media strategies for advancing their cause.