Exploring Impulse Purchases in Mobile Apps: The Role of Scarcity Persuasion and Price Perception

Abstract

Purpose: This study investigates how price perception and scarcity persuasion affect impulsive purchases in mobile apps. The study intends to shed light on these variables' effects on customer behaviour and decision-making. The results will provide information on how to optimize mobile app strategies to increase user engagement and boost revenue.

Practical Implication- Providing mobile app developers with strategies to leverage scarcity persuasion and manage price perception effectively. By understanding these dynamics, developers can design compelling user experiences that boost impulse purchases and increase revenue. Additionally, insights from this study can inform targeted marketing efforts to enhance overall consumer engagement.

Social Implication- This research highlights how scarcity persuasion and price perception in mobile apps can influence consumer behavior, potentially leading to increased spending and financial stress. It underscores the need for ethical design practices to ensure that these tactics do not exploit vulnerable users.

Originality and Value- This study is unique in that it focuses on the interaction—a field that has not received much attention—between scarcity persuasion and price perception, particularly in mobile apps. Its significance rests in its new insights, which developers and marketers may use to craft more ethical and successful impulse buy tactics.