A Study of The Impact of AI On Digital Marketing of Banking Services In Ahmednagar District

Abstract

This research paper investigates the impact of artificial intelligence (AI) on digital marketing within the banking sector in Ahmednagar District. Through a quantitative research methodology, data were collected from 184 employees across various banks in the district. Findings reveal a significant positive impact of AI on digital marketing, with employees expressing confidence in AI's ability to enhance marketing efficiency, targeting, and overall effectiveness. The study also highlights the importance of embracing AI technologies as a strategic imperative for banks seeking to remain competitive and responsive to evolving customer needs. The positive perception of AI among employees underscores a readiness to embrace AI-driven strategies, paving the way for greater collaboration and innovation in leveraging AI technologies for business success.