“An Empirical Study on Digital Marketing Determinants Affecting Students' College Selection

Abstract

This study investigates the intricate dynamics of digital marketing and its impact on students' decisions when choosing a college for higher education. Employing a quantitate approach data was collected from a diverse group of students. The primary factors under scrutiny include online presence, content personalization, social media engagement, trust-building techniques, and the overall effectiveness of digital advertising campaigns. The study acknowledges potential limitations, such as self-reporting biases and external influences. This study will provide higher education institutions with practical insights to enhance their digital marketing strategies.