Perception Of Internet Banking Users In Dharmapuri District, Tamil Nadu

Abstract

                This study explores the perceptions of internet banking (IB) users in Dharmapuri District, Tamilnadu using the Technology Acceptance Model (TAM) with service quality as an external variable. IB, driven by advances in information technology, offers benefits such as 24/7 access for customers and cost reduction for banks. While IB is widely adopted in developed countries, it is still emerging in India, particularly in Tamilnadu. With growing internet usage and e-commerce, the study aims to fill the research gap by analyzing factors influencing IB adoption. It provides insights and recommendations to enhance service quality and promote IB use in the region.