Sustainable Management Practices: Balancing Profitability with Corporate Social Responsibility

Abstract

In today's business environment, where corporations are expected to integrate profitability with corporate social responsibility (CSR), sustainable management techniques have become essential. With an emphasis on the incorporation of CSR into strategic management, this study investigates how businesses might strike a balance between their moral and financial obligations. Businesses may improve their image, cultivate consumer loyalty, and lower the risk of regulatory non-compliance by implementing sustainable practices, such as responsible resource usage, waste reduction, and community participation. Notwithstanding worries about how CSR can affect immediate financial gains, research indicates that sustainable management fosters long-term financial success by increasing stakeholder trust, cutting expenses, and stimulating innovation. The purpose of this paper is to present a thorough analysis of the advantages and difficulties of striking a balance between profitability and corporate social responsibility (CSR). It will emphasise how adopting a sustainable approach can improve business performance and have a positive social impact, which will ultimately benefit the company and its stakeholders.