Towards the customer satisfaction and sustainability – A comparative study on the marketing strategies in Health Insurance.

Abstract

For families and people, the market of health insurance is necessary in guaranteeing access to financial stability and healthcare service. Moreover, insurance business should form effectual marketing strategies that not just merely attract client but retain the existing client in the market of high competition and expectation. Secondary sources were used by the study to determine the precise keywords. The current manuscript under evaluation is chosen based on the keywords that have been detected. The study's conclusions provide light on the efficacy of various marketing techniques used by health insurance providers as well as how they affect client satisfaction and long-term viability. Additionally, the study covering the years 2019–2023 has been selected to examine health insurance marketing tactics. The outcome of the study contribute to improve the knowledge of marketing tactics in the health insurance industry. They offer useful insights for insurance companies to improve the level of customer satisfaction. Moreover the present study emphasizes the importance of substantial practices in the insurance industry, highlighting the requirement for long period tactics which not just draw client but guarantee the retention and loyalty. In common, the current study tends to offer a comprehensive study regarding marketing strategies associated in health insurance companies and their influence on sustainability and customer satisfaction.