Using Social Media To Improve Behavioural Intention To Use E-Government: An Extension Of The Unified Model Of Electronic Government Adoption

Abstract

 Advancement of technologies made government systems more inclusive and participatory with their citizens through e-government. The major purpose of this paper is to understand how ‘behavioural intention to use e-government is enhanced by improving transparency with the help of using social media. This paper integrates empirically tested relationships of variables and develops a conceptual model which could be useful to improve the efficiency of the e-government system. Usage of social media in the e-government platform will indirectly play a moderating role in between perceived risk and attitude which lead behavioural intention to use e-government. This study is significant for two reasons. First, it builds a conceptual model to improve the adoption rate of e-government with the help of social media and second, it could be used as an add-on to the Unified Model of Electronic Government Adoption (UMEGA). Theoretical and practical implications are discussed.