An Empirical Study of Customers Eagerness to Buy Energy Efficient Products in Delhi/NCR

Abstract

This study explores the factors influencing customer eagerness to purchase energy-efficient appliances, a key component in the transition toward sustainable consumption. As environmental concerns grow and energy costs rise, consumers are becoming increasingly interested in appliances that reduce energy usage and lower long-term costs. The research highlights the roles of perceived behavioural control, price sensitivity, and environmental knowledge in shaping purchasing decisions by using SEM analysis. While consumers are drawn to the environmental and economic benefits of energy-efficient products, high upfront costs and limited awareness of long-term savings pose significant barriers. The findings suggests that environmental knowledge, perceived behavioural control, price sensitivity can enhance customer willingness by providing information on energy savings, offering financial incentives, and making energy-efficient appliances more affordable. This shift is critical for driving sustainable market growth and promoting eco-friendly behaviours in households and industries.