Development of Agro-Supply Chain Elemental Management (ASCEM) model for the efficient implementation of E-commerce

Abstract

Purpose: India is an agricultural land and one of the prominent exporters of agricultural products. The weather system throughout India is different from more cultivable options. During the Covid-19 pandemic, the retail supply chain is born due to the need for the hour. As per the saying, ‘need is the mother of invention’, many local, regional and product-based supply chains were implemented by farmers during the lockdown period. However, there is a need for E-commerce to boost any kind of supply chain productivity. 

Methodology: Hence, this paper presents a new Agro-Supply Chain Management

Model which can take the Agro-products to various E-Commerce platforms directly from the farmer’s place. For this, the proposed research promotes MSME/SHG options for various agricultural and dairy product marketing with identification of microelemental model.

Findings: As per the research sample analysis, the direct impact factors are distribution channel node and further to that marketing channel proved to be a positive impact on Agro-SCM model.  

Practical Implications: The proposed research execution provides a value-chain option as an Agro-supply chain elemental management (ASCEM) model. The core aim is to establish a practical framework to support any pandemic situation in the future. 

Originality: This article has contributed to Agricultural-Supply Chain Management at micro and macro-level. Also, with reference to the post Covid-19 scenario, a new agricultural supply chain model is suggested for optimum and seamless gain for SMEs, women self-help groups, etc.