Ott Platform: A Comparative Study Of Perception Between Gen Y And Gen Z Of Anand City

Abstract

The report provides a comprehensive analysis of the preferences, dislikes, interests, and other specific information of users of OTT platforms in relation to Anand city, considering several parameters. The research requirement for the analysis was determined by reviewing multiple research articles. To analyze the questions related to the OTT platform, 200 responses were compiled which were comprised choices on the Likert scale. The main objective of the response collection procedure is to determine the most effective method to conduct the study and gather the relevant results. The data was collected and meticulously analyzed to assess individuals' sentiments towards the OTT platform. The study focuses on two specific generations: Generation Z and Generation Y, in the context of OTT platforms. Hence, data was acquired from both generations for both of the groups. The Kruskal-Wallis test was conducted using the trial version of SPSS.