Sukanya Samriddhi Yojana: An Examintion Of Investor Satisfaction Among Different Income Group

Abstract

                The Sukanya Samriddhi Yojana (SSY) is a government-backed savings scheme aimed at promoting the financial security of girl children in India. This study uses an Analysis of Variance (ANOVA) method to examine at investor satisfaction with the SSY across various income groups. Information was gathered from 210 Alappuzha District investors. The seven factors—interest rate, customer service, security, prompt communication, deposit flexibility, maturity duration, and promotional efforts—are used to determine the level of satisfaction. The investigation showed that satisfaction level is significantly impacted by income level. It suggests that those with greater incomes are more satisfied with the SSY account's maturity period, flexibility in deposit, prompt communication, security, and interest rate. Just one aspect of SSY's marketing initiatives is unaffected by income. The findings of the study suggest that income plays a crucial role in shaping investor perceptions and satisfaction with the SSY. For analysis the statistical software SPSS is used. The study highlights the need for tailored strategies to enhance investor satisfaction across all income groups, ensuring that the benefits of the Sukanya Samriddhi Yojana are equitably distributed. By addressing these disparities, policymakers can improve the scheme’s effectiveness and contribute to the financial empowerment of girl children across India.