"Customer Relationship Management In General Insurance Subsidiary Companies At Rajapalayam Taluk

Abstract

Life is inherently fraught with risk and uncertainty. Individuals may face untimely death, accidents, or the destruction of property due to events such as fires, floods, and earthquakes. These occurrences can lead to significant hardships for those affected and their dependents. In this context, insurance companies play a crucial role in addressing various types of risks faced by customers. The relationship between insurance and social well-being is reciprocal: the flourishing of one lead to the flourishing of the other. Thus, insurance not only provides financial security but also contributes to the overall stability and resilience of the economy.