Pain tolerance and its relationship with sustainable consumption: A reflective and philosophical argument

Abstract

Sustainable consumption and life style is one of the important ways of fighting climate change. However, existing literature on sustainable consumption ignored the role “pain tolerance levels” of a person play in sustainable consumption practices. In this paper, the authors present their reflections, observations and philosophical arguments on how pain tolerance level of a person could affect their sustainable consumption practices/choices. We argue that the higher the pain tolerance levels of a person, the more enabled they will be to adopt life style and consumption habits which are environment friendly.