Quantifying the Influence of Demographic Variables on the Utilization Trends of Digital Application-Enabled Pharmacy Delivery and Logistic Services: A Comprehensive Analysis

Abstract

The prevalence of digital application-based pharmaceutical delivery services has experienced a surge in popularity due to the global pandemic. These services let clients to conveniently obtain and receive prescription medications, thereby removing the necessity of visiting a real pharmacy. The utilization of contactless delivery offers an added benefit by guaranteeing the safety of both customers and delivery personnel. The proliferation of e-pharmacy is revolutionizing the healthcare industry by providing patients with improved accessibility and convenience. The objective of this study is to investigate the impact of demographic variables on the adoption of digital app-based medication delivery systems. The present investigation is characterized by its descriptive nature and employs a deductive approach. The study encompasses a wide range of locations, spanning across....... cities.  This study is restricted to those who utilize e-Pharmacy applications, including Netmeds, 1mg, Practo, PharmEasy, Apollo Pharmacy, and Medlife. A sample of 175 customers who use e-pharmacies was recruited using a convenience sampling method. The researchers developed a meticulously organized questionnaire by modifying existing studies.  The statistical technique employed in this study was the ANOVA test and moderation analysis, which was utilized to analyze the relationship between purchase intention through e-pharmacy apps and demographic characteristics. The results of the current study indicate that demographic factors exert a notable impact on individuals' purchasing intentions with regards to e-pharmacy applications.Age and qualification are statistically significant moderators impacting the purchase intention through e-pharmacy apps.  When devising their marketing strategies, e-pharmacy firms should evaluate a range of demographic data, such as age, gender, socioeconomic status, and geographic location, among others.