CSR And Sustainable Development In Tamil Nadu: An Evaluation Of Efficacy And Practices

Abstract

Corporate Social Responsibility (CSR) is a crucial element in business today, particularly for sustainable development. In Tamil Nadu, with its strong industrial base and socio-economic diversity, CSR initiatives play a vital role in addressing developmental challenges and promoting responsible business practices. The paper explores the current landscape of CSR practices in Tamil Nadu, assessing their contribution to sustainable development and alignment with long-term goals across sectors. It evaluates the efficacy of CSR activities on critical areas such as education, healthcare, environmental conservation, and poverty alleviation, highlighting both successes and limitations. The study uses both qualitative and quantitative approaches, adopting a descriptive method and surveys by using interview to gather primary data. Snowball  and stratified sampling ensures targeted selection of corporate entities and stakeholders involved in CSR activities across Tamil Nadu. The analysis reveals that a company's age significantly influences perceptions of CSR implementation challenges in Tamil Nadu, with mean values ranging from 2.3752 for companies aged 20-30 years to 2.9342 for those aged 10-20 years. The size of the organization significantly affects CSR efficacy, with larger organizations achieving a mean impact of 2.9875. There is notable variation in CSR practices among corporations, with a mean value of 2.3326 in urban areas and 2.9879 in rural areas.