A Systematic Review Of Ewom Of Hospitality Industry On Social Media: A Bibliometric Analysis

Abstract

  This paper performs a bibliometric analysis of electronic word-of-mouth (eWOM) research in the hospitality industry from 1981 to 2024, looking at trends, hot topics, and development patterns within this area. The methodology applies some bibliometric analysis methods and both HistCite and CiteSpace software for processing data and visualization. This study is based on an analysis of the annual publications, such as authorship identification, and a focus on journals, institutions, and countries. Meanwhile, it maps the citation network and identifies levels of research maturity and core themes in synthesis. The development stages are the Inception Stage (1981–2011), the Formative Stage (2013–2020), and the Multifaceted Growth Stage. The major core themes are eWOM and Hotel Performance, The Impact of Social Media and Consumer Motivation, Service Management and Recovery and Methodology. Moreover, keyword co-occurrence and burst detection analysis were utilized to identify its research hotspots and frontiers. The findings will enhance the literature by offering a deep understanding of eWOM research within the hospitality industry. These significant issues will serve as references for future research among scholars and industry professionals.