Exploring The Impact Of Social Media On Library Outreach And User Engagement In The Information Age

Abstract

This paper presents a discussion on the impact that engagement with social media has on visits to the library and user satisfaction, from the use of Facebook, Instagram, Twitter, and YouTube. The information was realized through a survey with 500 users of a library to obtain statistical data regarding the demographics and social media engagement score and level of satisfaction. Results From the analysis, it was evident that positive associations between social media engagement and library visits did exist, with Facebook having the strongest association. There was a difference in user satisfaction between each platform, but YouTube was the one that seemed to be most successful in creating engagement. The statistics show that the use of rich multimedia and interactive content on social media can enhance libraries' outreach efforts. The target population for this would be significantly female, of a younger age. This study gives direction to libraries for streamlining their social media campaigns and can ultimately help improve the user experience and engagement.