Integration of Informatics with Organizational Design and Marketing Strategies to Enhance the Effectiveness of Managing Economic Potential and Sales in Modern Enterprises

Abstract

In the rapidly evolving landscape of modern enterprises, the integration of informatics with organizational design and marketing strategies has emerged as a pivotal approach to enhance economic potential and sales effectiveness. This article explores the synergistic relationship between these components, emphasizing how data-driven decision-making, agile organizational structures, and targeted marketing strategies can collectively optimize business performance. Through a comprehensive literature review, the key theories and frameworks that underpin this integration, followed by a detailed methodology that outlines the research design and data collection processes were identified. The results highlight the positive impact of integrated informatics on sales performance and organizational efficiency, supported by case studies from various industries. The discussion delves into the implications of these findings, addressing challenges such as data privacy, change management, and skill gaps. The study provides actionable recommendations for practitioners and outline future research directions to further explore this critical intersection of informatics, organizational design, and marketing strategies. This study contributes to the understanding of how modern enterprises can leverage technology and strategic alignment to thrive in a competitive marketplace.