Information And Communication Technology (ICT) Proficiency And Its Role In The Success Of Small And Medium Scale Enterprises (SMEs): A Study In Wa Municipality, Ghana

Abstract

This research explores how ICT proficiency influences the performance of Small and Medium Enterprises (SMEs) within Wa Municipality in Ghana's Upper West Region. A survey method was utilized, with 411 SME managers participating through a structured questionnaire. The gathered data were processed using SPSS, applying both descriptive and inferential statistical techniques. The results indicate that basic mobile phone usage is the only significant ICT skill positively correlating with SME success (R = 0.127, p = 0.010), and predicting their success by 7.06% given a regression p-value of 0.0295. In contrast, other ICT tools, including social media, email, and corporate websites, showed no significant relationship with business success. The study emphasizes the limited impact of broader ICT competencies and recommends targeted training to enhance digital literacy among SME managers, thereby improving their overall business performance and competitiveness.