Impact of Organizational Employer Branding on Employee Retention

Abstract

Organizational Employer Branding distinguishes what is unique about employment within the company in question from equivalent competitors. To stand out in the labour market today, it is required that companies have an established and visible job with Organiztional Employer Branding. This work strengthens the employer brand and leads to the staff choosing to stay in the workplace because of the activities and well-being factors that work with internal employer branding creates.

For this study, a survey was conducted for a sample size of 100 respondents. The collected data were analyzed statistically using SPSS.