A Study On The Integration Of Fintech Platforms In Mutual Fund Distribution: Evaluating The Impact On Accessibility And Efficiency

Abstract

FinTech has helped bring about a transformation in the financial services industry by promoting the adoption of innovative products and elevating digital advertising. The integration of Fintech platforms has altered distributors' access to and communication with mutual funds. With an emphasis on efficiency and accessibility, this study attempts to comprehend how Fintech platforms are included into the mutual fund distribution ecosystem. By collecting information via a questionnaire, we hope to evaluate the usefulness and usability of Fintech platform integration for distributors of mutual funds. Several linear Regression will be utilized to ascertain how mutual fund distributors' annual income and AUM are impacted by Fintech platforms' service advantages.