Language Evolution in Social Media: Exploring English Transformations through Digital Communication.

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Dr. Syeda Beenish Naqvi, Taiyab Kapasi

Abstract

With the expeditious proliferation of social media platforms in the lives of individuals across the globe, the choice of communication in the digital age has also witnessed a humongous transformation in the choice of language used. This study specifically the adaptation of the English Language as the main focal point while investigating the fascinating impact of language evolution within the various dimensions of social media. Employing the theoretical framework inspired by Howard Giles’ Communication Accommodation Theory (CAT), the research seeks to explore how social media has influenced the dynamics of speakers of the English language.


Through a comprehensive introspection of linguistic data collected from a range of diverse social media platforms, this study attempts to apply the principles set by CAT in order to decode the linguistic adaptations, innovations, and related intricacies that stemmed as a response to the exclusive context of communication implemented by social media.


The findings of this work not only contribute to the understanding of language adaptation and evolution in the current digital era but also provide potential policymakers, communication professionals and educators an opportunity to recognize the dynamic nature of the language which is crucial for effective communication and highly instrumental in staying attuned to the ever-evolving linguistic norms of the online environment.

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