Digital Marketing And Branding: Building A Strong Online Presence For Marketers

Abstract

Introduction: This study explores the digital marketing and branding. It discussed the background, rationality, and problems towards building strong online presence. Additionally, all of the data are presented with graphs and numerical data. At the same time research, question, and objectives are presented in the introduction part. In order to analyse and make the researcher's own opinion, the authentic literatures has been taken for review. The entire past research is mentioned appropriately with the findings and relevancy with our study. Exploratory methodology has been used in the study. In order to assess the topic primary quantitative method of analysis was followed. Primary data collection has been done through survey method and analysis of data has been done on SPSS software. Proposed findings are presented with appropriate table and charts resulted in the explaining the importance of digital marketing helps in building strong online presence for branding of any product or service. Additionally, for a better understanding, all of the data are discussed accordingly. At the end, the overall study is concluded and a recommendation is presented at the end. This study will helps businessman in developing strategic digital marketing strategies to presents their product or service online in a better manner to build a strong brand.