A Study On The Impact Of Online Ratings And Reviews On Bookings In The Hotel Industry: A Special Case Of Vivanta Vadodara

Abstract

The advent of online platforms has revolutionized the way consumers make decisions, particularly in the hospitality sector. This study delves into the influence of online ratings and reviews on hotel bookings, focusing on the unique case of Vivanta Vadodara. As travellers increasingly rely on digital feedback, understanding the dynamics of this impact becomes essential for both the hotel industry and consumer satisfaction. This research aims to assess the correlation between online ratings and reviews and the booking patterns at Vivanta Vadodara. Specific objectives include evaluating the significance of positive and negative reviews, analysing the role of rating scores in decision-making, and identifying strategies for leveraging this digital feedback for enhanced customer engagement.

Employing a combination of quantitative and qualitative methodologies, this study will utilize data analytics to assess the statistical relationship between online ratings, reviews, and hotel bookings. In-depth interviews with hotel management and guests will provide qualitative insights into the nuanced aspects of customer decision-making influenced by digital feedback. Anticipated outcomes include a comprehensive understanding of the impact of online ratings and reviews on the booking behaviour of guests at Vivanta Vadodara. Insights into the factors that contribute to positive or negative online sentiment will be explored, along with practical implications for hotel management to enhance their online reputation and, consequently, booking rates. In an era where online reputation significantly shapes consumer choices, this study sheds light on the specific dynamics within the hotel industry, using Vivanta Vadodara as a case study. The insights gained will contribute to the evolving strategies employed by hotels to navigate the digital landscape effectively, ensuring a positive impact on bookings and customer satisfaction.