Do Organized Store Shoppers Show Greater Store Loyalty?

Abstract

This study investigated the impact of using YouTube as a media tool on students' English pronunciation proficiency, specifically among students at SMA Advent Airmadidi. The research focused on two key aspects: first, how YouTube influenced students' ability to improve their pronunciation accuracy, and second, the strategies students employed for self-directed learning in English pronunciation through YouTube. The study used a mixed-method approach to achieve these objectives, combining quantitative pre-test and post-test pronunciation assessments with qualitative data from interviews and questionnaires. The study's results showed that YouTube significantly and overwhelmingly positively impacted students' pronunciation skills. Out of ten participants, 50% showed improvements in their CEFR (Common European Framework of Reference for Languages) levels after using YouTube, with advancements from A2+ to B1+ and B2 to C1 in some cases. The study also revealed that YouTube allowed students to engage with authentic English content, providing opportunities to listen to native speakers and practice difficult pronunciation features. Key strategies included using subtitles, speed adjustment, and repetition of content to master challenging sounds and intonation patterns. However, the study also noted challenges for some students, particularly when selecting complex content beyond their comprehension, which led to slight regressions in their post-test scores. In conclusion, the study affirmed that YouTube is an effective tool for enhancing English pronunciation, offering flexibility and autonomy for learners to engage in self-directed practice. Future research should explore more structured playlists and curated content designed specifically for pronunciation improvement to enhance learning outcomes further.