“From Followers to Customers: The Effectiveness of Influencer Marketing - With Special References to Cosmetic Industry”

Abstract

This study examines the ever-changing field of influencer marketing and how it affects digital-era brand awareness and reach. Businesses must realize the possibilities of this marketing tactic as customers look to influencers for suggestions more and more. The goals include determining the influencer marketing's effectiveness, pinpointing critical success elements, analyzing the function of social media platforms, and investigating the relationship between influencer marketing and customer loyalty and trust in the cosmetics industry.This study attempts to offer practical insights through a thorough analysis for companies looking to maximize their influencer collaborations and marketing strategies in order to increase audience reach and visibility for their Cosmetics brands.