From Confidence To Careers: How Self-Efficacy Shapes Graduate Employability In Sri Lanka

Abstract

This study explores key factors influencing sales performance in contemporary business environments, focusing on corporate image, product quality, customer relationship management (CRM), innovative marketing strategies, sales team development, and pricing approaches. Using a quantitative approach, the research analyzes data from companies across various industries to identify how these elements contribute to improved sales outcomes. The findings reveal that a positive corporate image enhances customer trust and loyalty, which in turn boosts sales. High-quality products lead to customer satisfaction and repeat purchases, while effective CRM practices, characterized by personalized service and responsiveness, play a crucial role in customer retention and sales growth. Innovative marketing, particularly through digital and social media channels, is highlighted as a significant driver of sales in today’s competitive environment. The study also emphasizes the importance of continuous training and development for sales teams, along with pricing strategies that align with customer expectations, in achieving better market share and performance. In addition, the research considers the influence of broader economic factors, such as inflation and economic growth, on consumer purchasing power and sales performance. This study offers valuable insights for business leaders and marketers looking to enhance their sales strategies and sustain growth in a dynamic market environment.