Investigating The Factors Influencing Consumers To Purchase Green Products

Abstract

This essay describes our market's customers' buying habits and the decisions they make while selecting environmentally friendly goods. Customers that care about the environment tend to like eco-friendly products more. It explains the factors influencing consumers' green behavior and decision-making. This paper's main goal was to determine how consumers will choose green items and behave when they do so.

Methodology: This work employed a questionnaire. A total of 250 questionnaires were delivered to Salem District consumers of green products, making up the sample of 243 respondents. A convenience sample technique was employed to choose the participants. The completed surveys were gathered and brought in for examination. The study was analyzed using Chi-square testing, Exploratory Factor Analysis, and Percentage Analysis.

Findings: The results indicate that while brand and gender differences have very little impact on consumer green behavior, there is a large positive association between price, quality, and green marketing.

Implications: The management ramifications of these findings will be beneficial. Businesses may utilize this information to inform their future plans and understand whether consumers want to purchase eco-friendly goods. Additionally, it will indicate what matters most to the buyer when it comes to green products.