Availability Of UV-Protective Clothing In Chennai Market: An Evaluation Study

Abstract

The global analysis of the apparel market focuses on the supply and demand for UV protection clothing, acknowledging the paramount importance of shielding against solar UV radiation, which is the primary cause of skin damage, including skin cancer. Reports indicate a limited presence of UPF apparel in the Asian market. However, it is anticipated that the UPF clothing business will undergo development in Asian countries in the foreseeable future. This study delves explicitly into the availability of UV-protective clothing in India, with a focus on the Chennai market. Through a convenient sampling method, the research scrutinized 80 brands across physical and online retail outlets, unveiling trends such as the prevalence of knitted fabrics and type of fibres, premium pricing, and the potential for Indian brands to diversify and align with global preferences. This comprehensive analysis is poised to deliver substantial value to clothing manufacturers, consumers, researchers, and academia.