Ustad Hilman Fauzi Da’wah Rhetoric On @Ahilmanfauzi Youtube Channel

Abstract

This study aims to determine the rhetoric of Ustad Hilman Fauzi's da'wah on the @AHILMANFAUZI YouTube channel by using rhetorical theory from Aristoteris which has three important aspects of ethos, pathos and logos, through a qualitative descriptive approach. The data collection technique collected was in the form of taking samples fromda'wah videos that had been published by Ustadz Hilman Fauzi on @AHILMANFAUZI YouTube channel, then added from literature, books and internet sources, as well as previousresearch. Data analysis techniques use Aristotle's rhetorical model. The results of this study showed that when preaching Ustadz Hilman Fauzi could use all elements contained in rhetoric theory. Viewed from the aspect of ethos, Ustadz Hilman Fauzi has high credibility by showing his ability when preaching. In the aspect of pathos, Ustadz Hilman Fauzi can influence and convince his listeners by using rhetorical techniques with language style. Thenon the logos aspect, Ustadz Hilman Fauzi can touch the rational side of the listener withlogicalreasoningandevidenceprovided.