Consumers Satisfaction Towards Consuming Convenience Foods With Reference To Coimbatore City

Abstract

This study investigates consumer satisfaction with convenience foods in Coimbatore city, focusing on the factors that influence purchasing decisions and overall satisfaction levels. The research explores demographic variables, preferences, and the perceived benefits of convenience foods, such as time-saving and ease of preparation. Through a structured questionnaire and data analysis, the study reveals key insights into consumer behavior, including satisfaction trends across different age groups and income levels. The findings contribute to a better understanding of the convenience food market in Coimbatore, offering valuable implications for manufacturers and retailers aiming to enhance customer satisfaction.