SAFEGUARDING REPUTATION IN THE AGE OF ARTIFICIAL INTELLIGENCE: ADDRESSING THE CHALLENGES OF DEEPFAKES AND MORPHING THROUGH A CRITICAL LEGISLATIVE FRAMEWORK IN INDIA

Abstract

The rapid advancement of Artificial Intelligence generated content morphing and deepfakes technology has raised significant concerns about individual rights, particularly Reputation ,privacy, identity, and dignity. This paper critically analyses existing legal frameworks and regulatory responses to address morphing and deepfakes-related harms. This research identifies gaps in current laws and proposes reforms to ensure adequate protection of individual rights.