Exploring Youth Perspectives On Organized Retailers; An Empirical Study

Abstract

The youth population can perform all buyer roles, especially doing shopping with organized retailers. They are competent enough to choose the right type of products as well as retailers for better shopping and full fill their desired needs. The study aimed to identify the reason for preferring organized retailers and to study the drawbacks experienced by the youth while doing purchasing with organized retailers in Hassan city. Purposive samples of 98  youth  were  selected  as a  sample. Mean, standard  deviation, and Principal Component Analysis were used to analyze the primary data. The emerging format is attracting the youths through offering Comfort and Facility Shopping, convenient places; Discounts, a variety of goods, etc are the main reason why youth are attracted towards organized retailers. In the meantime, the same respondents reported encountering issues with impersonal attitudes, lengthy payment waits, spend theft, and lack of credit facilities all of which are notable constraints faced by organised shops.