A Comparative Study On Digital Literacy And Technology Acceptance Among Rural And Urban Households Of Coimbatore District

Abstract

The study aims to explore and compare the levels of digital literacy and technology acceptance among rural and urban households in the Coimbatore district. With rapid advancements in technology, understanding the factors influencing digital adoption in different demographic settings is crucial. This research evaluates the disparities in access to digital tools, proficiency in their usage, and the overall readiness to embrace new technologies. The Technology Acceptance Model (TAM) is utilized to gauge attitudes toward technology, while digital literacy is assessed based on skills, knowledge, and access to digital resources. Through quantitative surveys and data analysis, the study identifies key drivers and barriers affecting digital literacy and technology acceptance across rural and urban regions. The findings reveal significant contrasts between the two groups, offering insights into the role of socioeconomic factors, education, and infrastructure in shaping digital engagement.