A fundamental study of psychological behaviour of customer psychology applicable to financial and human resources management - an Analytical Approach

Abstract

This study is about bringing in research pursuits in finding attainment “level” of different stages of behavior continuum, in cognitive psychology or consumer marketing behavior. The study is theoretical and seeking to academic interests. Attainment of stage in the continuum, in the methodological study, has been described by two inclusions of research interests and they are interaction and involvement. With these two in mind, modeling of continuum building has been explained by a mathematical basis, leading to determine the continuum modeling. The study could show a trend into further better research. For its application, it has although sighted to marketing (consumer marketing) field in order to attain several pursuits like policy making in a system integration facility, cutting-edge outcomes, future growth anticipation, competitiveness, etc. but is to be equally applicable for financial and various sectors of human resources management.