The Role of Workplace Culture in Shaping Body Image Perceptions in Aviation

Abstract

With the growing proliferation of mass media and social media, body image concerns among individuals have gained scholarly attention in recent times. The current study aims to delve into such concerns among women in aviation and investigate the role of workplace culture in this. To accomplish the aim, qualitative data from 15 women working in the aviation sector was collected and analyzed through NVivo. It was found that workplace culture has a significant impact on body image perceptions of women in the aviation industry. Peer comparisons and counselling, work-life balance, organizational role, and organizational protocols were some of the prominent themes identified under study. The study findings reveal that the workplace culture of the aviation industry promotes the atmosphere wherein the appearance of the employees is more important. This results in adding pressure resulting in behavioural changes among women in the aviation industry.