A Study On The Changing Customer Attitude And Behaviour Towards Digital Food App Services With Special Reference To Ahmedabad City

Abstract

This study aims to investigate the evolving perceptions and behaviours of customers in Ahmedabad City concerning digital food app services. The research focuses on two primary objectives: firstly, to analyse the customer perception of digital food app services, and secondly, to explore the relationship between the demographic profiles of customers and their attitudes towards these services. The significance of understanding customer attitude and behaviour in the context of an Indian digital food app is crucial for achieving success in a rapidly changing market. As the digital landscape continues to transform consumer interactions with food services, adapting strategies based on customer perceptions becomes essential. This study recognizes the importance of aligning digital food app offerings with the preferences and expectations of customers in Ahmedabad City. The sample size for this study comprises 100 customers from Ahmedabad City, carefully selected to represent the diverse population of the city. Through a combination of qualitative and quantitative research methods, the study seeks to provide nuanced insights into the factors influencing customer attitudes and behaviours in the context of digital food app services. The findings aim to contribute valuable knowledge for businesses operating in this sector, aiding them in tailoring their services to meet the specific needs of the Ahmedabad customer base.