A Study on Customers Attitude towards Cromā Showrooms in Coimbatore District

Abstract

This study investigates the dynamics of customer satisfaction within the context of Cromā, a prominent retail brand, in Coimbatore District. Utilizing a mixed-methods approach, both qualitative and quantitative data were gathered to comprehensively assess customer perceptions and experiences. The qualitative segment employed interviews and focus groups to delve into the nuances of customer satisfaction, while the quantitative aspect utilized surveys to gather broader insights. Analysis revealed several key factors influencing customer satisfaction, including product quality, service efficiency, ambiance, and brand image. Additionally, findings shed light on areas of improvement, offering valuable insights for Cromā's strategic enhancement of customer experience. The Sample size of this Study is 120 respondents and simple random sampling method is used. simple percentage analysis, chi square analysis and ranking analysis were the important tools of this study. This study contributes to the understanding of retail dynamics in Coimbatore District and offers practical implications for businesses aiming to enhance customer satisfaction and loyalty.