Impact Of Talent Management Practices On Employee Performance In Advertising Firms With Special Reference To Trivandrum City
Main Article Content
Abstract
This study aims to examine the impact of talent management practices on employee performance in advertising firms with special reference to Trivandrum City. Talent management is a strategic approach that focuses on attracting, developing, motivating, and retaining skilled employees to achieve organizational goals. The research objectives include studying the concept and importance of talent management practices, analyzing the relationship between these practices and employee performance, and identifying the key components of talent management such as recruitment, training and development, performance appraisal, and retention strategies.
A descriptive research design was adopted, and primary data was collected from 75 employees working in advertising firms through structured questionnaires. The data was analyzed using T-Test, Correlation, and Regression Analysis to examine differences in perception, relationships, and the impact of talent management components on performance.
The findings reveal that employees perceive talent management practices positively, with no significant gender-based differences. There is a strong positive relationship between talent management practices and employee performance. Among the components, training and development has the greatest impact, followed by retention strategies, recruitment, and performance appraisal. The regression model indicates that 68% of the variation in employee performance can be explained by these practices.
The study concludes that effective talent management is a crucial factor in enhancing employee productivity, engagement, and organizational success. Recommendations include strengthening training programs, implementing transparent appraisal systems, adopting retention strategies, and fostering career development opportunities to maintain a motivated and high-performing workforce in advertising firms.