Cartoon Realities: Gender Stereotypes in Indian Animation affecting Pre-Adolescents

Abstract

Cartoons are especially aimed at children and significantly impact their psychological development. This influence can be observed in children's behavior and social perception, as they form their ideas of reality based on what they see, including defining gender roles. The portrayal of gender in television cartoons greatly influences development of gender identity. While governments strive for gender equality, early childhood exposure to media plays a crucial role in shaping these views. This study investigates how gender is portrayed in Indian cartoon shows. Researchers employed content analysis to identify instances of stereotyped gender portrayals in these programs. The study examines popular animated characters analyzing their portrayal of gender and the potential impact on young minds. Specifically, the analysis focuses on popular cartoons Chhota Bheem and Motu Patlu. The findings revealed the absence of female main characters, while male lead characters dominated the shows. With the increasing number of dedicated children's channels in India, understanding these narratives is crucial to ensure that media reinforces rather than hinders progress towards gender equality. The study underscores the need for more balanced gender representations in children's programming to promote a more equitable social reality.